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Start gamifying your employees with simple tips

Start gamifying your employees with simple tips

[fa icon="calendar"] Mar 12, 2013 8:21:52 AM / by Briana Songer

Briana Songer

Gamification aims to make tasks that aren't fun enjoyable. So, it's easy to see why businesses are open to the idea of combining these tools to help their employees become more productive. However, many companies simply introduce the gamification concept without thoughtfully thinking through the details and processes. In order to avoid having a negative impact on your business, your strategy must be implemented carefully to gain the benefits.Gamification aims to make tasks that aren't fun enjoyable. So, it's easy to see why businesses are open to the idea of combining these tools to help their employees become more productive. However, many companies simply introduce the gamification concept without thoughtfully thinking through the details and processes. In order to avoid having a negative impact on your business, your strategy must be implemented carefully to gain the benefits.
Know your goals

Do you know that you hope to accomplish with gamification? Are you trying to reward or do you want to motivate your employees? Be specific to make sure you choose the right type of gamification that will help you focus your efforts. Part of your overall goals means understanding who will be participating in the program. This includes employee profiles, characteristics and what their underlying motivation to participate in gamification would be.

Involvement

Before you introduce the program, get the whole team involved in the project. Explain the goals for them as a team and as individuals and get their feedback.

Game Mechanics

When choosing a gamification program, decide what types of elements you want to include to motivate the participants. Common mechanics include badges, levels, points, leaderboards and competition. Understand how these mechanics will be unlocked or achieved as this determines how interested and motivated the person will be to continue participating.

People are more likely to be engaged when they can visually see measurements to some degree. Ultimately, if designed well, the game mechanics provide a certain amount of satisfaction where it may not be necessary to give out more rewards. However, you can include both financial and non-financial incentives that accompany the program that help create more engagement. Appealing aesthetics are also important as they help engage and improve the quality of the overall experience.

Slow introduction

Don't simply introduce the entire program at once. There's too much that can fall apart or go wrong. Start a trial with a small group and then expand. This lets them learn and gain experience with the tool so they can teach it to others. This also gives you a chance to track any problems, gain feedback and measure results. Decide too, whether to make participation mandatory or not. This should depend on the goals you want to achieve.

Manage it

Choose someone that can act as a go-to person to help resolve any issues or conflicts that may arise with the program or team.

Gamification allows you to help engage your employees above and beyond the usual day-to-day norm. When done right, this tool can add incentives to help people complete tasks that they otherwise might not be motivated to do. How have you gamified your employees?

Know your goals

Do you know that you hope to accomplish with gamification? Are you trying to reward or do you want to motivate your employees? Be specific to make sure you choose the right type of gamification that will help you focus your efforts. Part of your overall goals means understanding who will be participating in the program. This includes employee profiles, characteristics and what their underlying motivation to participate in gamification would be.

Involvement

Before you introduce the program, get the whole team involved in the project. Explain the goals for them as a team and as individuals and get their feedback.

Game Mechanics

When choosing a gamification program, decide what types of elements you want to include to motivate the participants. Common mechanics include badges, levels, points, leaderboards and competition. Understand how these mechanics will be unlocked or achieved as this determines how interested and motivated the person will be to continue participating.

People are more likely to be engaged when they can visually see measurements to some degree. Ultimately, if designed well, the game mechanics provide a certain amount of satisfaction where it may not be necessary to give out more rewards. However, you can include both financial and non-financial incentives that accompany the program that help create more engagement. Appealing aesthetics are also important as they help engage and improve the quality of the overall experience.

Slow introduction

Don't simply introduce the entire program at once. There's too much that can fall apart or go wrong. Start a trial with a small group and then expand. This lets them learn and gain experience with the tool so they can teach it to others. This also gives you a chance to track any problems, gain feedback and measure results. Decide too, whether to make participation mandatory or not. This should depend on the goals you want to achieve.

Manage it

Choose someone that can act as a go-to person to help resolve any issues or conflicts that may arise with the program or team.

Gamification allows you to help engage your employees above and beyond the usual day-to-day norm. When done right, this tool can add incentives to help people complete tasks that they otherwise might not be motivated to do. How have you gamified your employees?

Topics: gamification, tips

Briana Songer

Written by Briana Songer

Marketing Director at PlayVox

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